AM

Strategic insight for
complex markets

Afseth Millar delivers independent analysis, technology due diligence, and strategic advisory for organisations navigating high-stakes decisions in emerging technology and energy markets.

Explore Our Expertise

Areas of Expertise

We combine deep technical knowledge with commercial rigour to help clients make better decisions, faster.

01

Technology Due Diligence

Independent assessment of emerging technologies for investors, acquirers, and corporate development teams. We separate genuine breakthroughs from hype, grounding analysis in first-principles science and manufacturing realities.

02

Market Intelligence

Comprehensive landscape analysis covering competitive positioning, patent mapping, supply chain dynamics, and market sizing. Data-driven insights drawn from primary research and verified industry sources.

03

Strategic Advisory

Board-level counsel on technology strategy, partnership evaluation, and market entry. We help leadership teams navigate uncertainty with structured frameworks and scenario analysis grounded in evidence.

04

Energy & Materials

Deep domain expertise in battery technologies, energy storage, advanced materials, and electrification. From solid-state batteries to sodium-ion chemistry, we track the technologies reshaping global energy infrastructure.

05

Geopolitical Risk

Analysis of supply chain concentration, trade policy, and geopolitical factors affecting technology commercialisation. We map dependencies and identify strategic vulnerabilities before they become crises.

06

Bespoke Research

Tailored research programmes addressing specific client questions. Whether evaluating a single technology claim or mapping an entire industry vertical, we deliver rigorous, actionable analysis on your timeline.

Our Approach

Every engagement begins with a clear question. We work backwards from the decision you need to make, identifying exactly what evidence and analysis will move you from uncertainty to confidence.

Our methodology is deliberately rigorous. We verify claims against primary data, cross-reference multiple sources, and explicitly flag assumptions and their sensitivity. When the data is ambiguous, we say so.

We believe the best advisory relationships are built on intellectual honesty, not on telling clients what they want to hear. Our role is to decipher the landscape — the opportunities, the risks, and the gaps in current knowledge — so you can act with clarity.

Rigorous
Methodology
Independent
Always
Evidence-Led
Analysis
Confidential
By Design

The Team

A deliberately small team with deep expertise. We prioritise quality of insight over volume of output.

RM

Rob Millar

Managing Partner

Leads technology due diligence and strategic advisory engagements. Extensive background in energy technologies and commercialisation strategy, with a focus on battery systems and advanced materials.

Contact Us

Whether you have a specific brief or simply want to explore how we might help, we welcome the conversation.

Afseth Millar

Location Cheltenham, United Kingdom

Codeword

Each number represents a letter. Crack the code.

00:00